KEEN Events 2025 The two events organized by KEEN last May at its premium retail partners Maxim in Rimini and Banana Moon in Bari proved to be a great success. These two in-store evenings further strengthened – and expanded – the Portland brand’s reputation in the world of outdoor footwear, as well as its relationship …
EMU Australia: The Perfect Balance Between Design and Quality A journey to discover uncompromising comfort, sustainability, and elegance signed by EMU Australia. The footwear by EMU Australia – distributed by NaturalLook – stands out for its high-quality materials and original style, inspired by the wild nature and vast landscapes of Australia. The brand, founded …
Fashion fair trade: Natural Look supports ethical and responsible brands Ethical and sustainable fashion: fashion fair trade is a production and distribution system that guarantees decent working conditions, fair wages and a reduced environmental impact, variables that are by no means taken for granted in a sector such as fashion, which is often among the …
BIRKENSTOCK celebrates 250 years Birkenstock celebrates 250 years of tradition in Paris BIRKENSTOCK 250 is the exclusive event – the first of its kind in Europe – that hosted its European Best Street Accounts on 20 and 21 June at BIRKENSTOCK’s Paris showroom in the heart of the Marais district. These are strategic customers …
From Past to Future: The NaturalLook Success Story The entrepreneurial success of NaturalLook The success story of NaturalLook and Birkenstock is an entrepreneurial success story that for more than half a century has closely intertwined the history of two dynasties and solid family businesses, the German Birkenstock family (a family of shoemakers of which …
“Safety in numbers” A story of (extra)ordinary administration Operational efficiency and financial soundness are crucial elements of any business model in order to enable business growth. Behind the scenes, the administration department ensures that business processes are smooth, organised and efficient. We spoke about this with Albert Dorfmann, Chief Financial Officer at NaturalLook. …
Human capital HR: when talent creates value The speed of change in recent years has led to a reorganisation of every company’s HR asset: its mission today is identified by its ability to cultivate the company’s own assets, enhancing the talent of each individual to ensure collective success. A well-structured HR department enables people to …
Yet it does move… …and how! Shipping and purchasing – a peek into the world of logistics Reception of articles from suppliers, storage planning and national distribution of orders: an effective logistics service requires a precise, programmed approach. One of the challenges for a company is how to organise the products and flows of goods …
Flexibility and innovation When business growth goes hand-in-hand with digitisation Long gone are the days when an IT department was merely entrusted with selecting the hardware to be used, installing software updates or troubleshooting individual devices. Although these activities fall within the remit of technology professionals, today such departments are being asked to plan digital …
Focus on the product Brand Management: when strategy and creativity create value Where everything revolves around brand and product, this is the place that marketing strategies are planned and trends codified. Brand Management is now a critically important department for a company – but what exactly does it do? We talk to Michela Rosan, Brand …
