Fashion fair trade: Natural Look supports ethical and responsible brands Ethical and sustainable fashion: fashion fair trade is a production and distribution system that guarantees decent working conditions, fair wages and a reduced environmental impact, variables that are by no means taken for granted in a sector such as fashion, which is often among the …
BIRKENSTOCK celebrates 250 years Birkenstock celebrates 250 years of tradition in Paris BIRKENSTOCK 250 is the exclusive event – the first of its kind in Europe – that hosted its European Best Street Accounts on 20 and 21 June at BIRKENSTOCK’s Paris showroom in the heart of the Marais district. These are strategic customers …
From Past to Future: The NaturalLook Success Story The entrepreneurial success of NaturalLook The success story of NaturalLook and Birkenstock is an entrepreneurial success story that for more than half a century has closely intertwined the history of two dynasties and solid family businesses, the German Birkenstock family (a family of shoemakers of which …
“Safety in numbers” A story of (extra)ordinary administration Operational efficiency and financial soundness are crucial elements of any business model in order to enable business growth. Behind the scenes, the administration department ensures that business processes are smooth, organised and efficient. We spoke about this with Albert Dorfmann, Chief Financial Officer at NaturalLook. …
Human capital HR: when talent creates value The speed of change in recent years has led to a reorganisation of every company’s HR asset: its mission today is identified by its ability to cultivate the company’s own assets, enhancing the talent of each individual to ensure collective success. A well-structured HR department enables people to …
Yet it does move… …and how! Shipping and purchasing – a peek into the world of logistics Reception of articles from suppliers, storage planning and national distribution of orders: an effective logistics service requires a precise, programmed approach. One of the challenges for a company is how to organise the products and flows of goods …
Flexibility and innovation When business growth goes hand-in-hand with digitisation Long gone are the days when an IT department was merely entrusted with selecting the hardware to be used, installing software updates or troubleshooting individual devices. Although these activities fall within the remit of technology professionals, today such departments are being asked to plan digital …
Focus on the product Brand Management: when strategy and creativity create value Where everything revolves around brand and product, this is the place that marketing strategies are planned and trends codified. Brand Management is now a critically important department for a company – but what exactly does it do? We talk to Michela Rosan, Brand …
Meeting as equals Sales director Roland Nicolussi on trust, openness and the secret of success Roland Nicolussi has been part of NaturalLook’s core team since 1992. He started out as a warehouse employee – today, as sales director, he leads a team of 11 employees and 17 sales representatives. We talked to him about sales …
Dropshipping: a new business frontier A flexible sales model that reaches ever further Have you ever heard of dropshipping? It’s a business model for e-commerce activities where the seller does not need to have a physical warehouse, because goods are drawn directly from that of the wholesaler, manufacturer or distributor. In this way the retailer …
