Fallen arches, skew feet, flat feet: how such issues occur, what you can do about them and why well-fitting shoes are so important Most people are born with healthy, resilient and hard-wearing feet. A normal foot has a pronounced transverse and longitudinal arch – when a footprint is made, the heel, outer edge, ball of …
Cornerstone, responsibility, necessity: Why sustainability is not just a passing fad – but a vital corporate stance Practically every product and advert today needs to include such buzzwords as environmentally friendly, sustainable, produced with care, organic, regional. And no wonder: our Earth is, after all, changing from day to day, and not keeping up with …
From eco-sandals to fashion statement How health shoes entered the fashion world Good things, as we all know, come to those who wait. And so it was with the success of the anatomical health shoes that NaturalLook has been selling since the company was founded back in 1974: just a few years later, in the …
Ambition, experience and plenty of enthusiasm: a portrait of sales director Roland Nicolussi It all started back in 1992 with an application letter – the typical beginning to a working career, you might think. But it wasn’t quite so typical for Roland Nicolussi, now sales director at NaturalLook: “I went to school with Frowin Pitschl”, …
A portrait of NaturalLook sales director Roland Nicolussi Read More »
Plenty of ideas, application and foresight An interview with NaturalLook directors Gerhard and Frowin Pitschl Behind every successful company always lies a bold past – confidence, tenacity and a degree of luck all play their part too! In 1974, Ewald Pitschl opened Bozen’s first comfort shoe store and, nine years later, he and his brother …
Modern and digital The NaturalLook approach to digitisation It has been known – at the latest since the Covid 19 crisis struck – that a successful enterprise cannot avoid the constantly evolving phenomenon of digitisation. But it is not merely because of the crisis that business directors such as Frowin Pitschl of NaturalLook are assigning …
The elements of a brand experience: when multi-brand shops become an experience. An original, carefully designed ambience that best reflects the brand, a competent sales team and an all-round positive atmosphere together have the power to transform shopping into an experience. The always-on internet means that today’s consumers can obtain important information on a brand …
Only the best for your feet! Healthy shoes – and why they are so important for our overall well-being Feet are truly magnificent performers: they can balance our entire body weight day after day on a footprint of just some 100 square centimetres each, they cushion three times our weight with each step – and …
