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“Safety in numbers”

“Safety in numbers” A story of (extra)ordinary administration Operational efficiency and financial soundness are crucial elements of any business model in order to enable business growth. Behind the scenes, the administration department ensures that business processes are smooth, organised and efficient. We spoke about this with Albert Dorfmann, Chief Financial Officer at NaturalLook.     …

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Human capital

Human capital HR: when talent creates value The speed of change in recent years has led to a reorganisation of every company’s HR asset: its mission today is identified by its ability to cultivate the company’s own assets, enhancing the talent of each individual to ensure collective success. A well-structured HR department enables people to …

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Yet it does move…

Yet it does move… …and how! Shipping and purchasing – a peek into the world of logistics Reception of articles from suppliers, storage planning and national distribution of orders: an effective logistics service requires a precise, programmed approach. One of the challenges for a company is how to organise the products and flows of goods …

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Flexibility and innovation

Flexibility and innovation When business growth goes hand-in-hand with digitisation Long gone are the days when an IT department was merely entrusted with selecting the hardware to be used, installing software updates or troubleshooting individual devices. Although these activities fall within the remit of technology professionals, today such departments are being asked to plan digital …

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Focus on the product

Focus on the product Brand Management: when strategy and creativity create value Where everything revolves around brand and product, this is the place that marketing strategies are planned and trends codified. Brand Management is now a critically important department for a company – but what exactly does it do? We talk to Michela Rosan, Brand …

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Meeting as equals

Meeting as equals Sales director Roland Nicolussi on trust, openness and the secret of success Roland Nicolussi has been part of NaturalLook’s core team since 1992. He started out as a warehouse employee – today, as sales director, he leads a team of 11 employees and 17 sales representatives. We talked to him about sales …

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“People are the focus!”

“People are the focus!” An interview with NaturalLook CEO Frowin Pitschl When Frowin Pitschl is asked just when he realised that he would join the company founded by his father in 1974, he replies: “I’ve been interested in NaturalLook since I was 16 years old, I was always peeking into the business and asking lots …

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Space for customer experience

Interview with Stefano Zulian, interior designer for NaturalLook Capturing and keeping the attention of consumers is an increasingly complicated challenge: customer satisfaction and brand loyalty are directly related to the quality of the shopping experience at the point of sale. The shopping experience must continue to evolve in order to keep up with the needs …

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