Fashion fair trade:

Natural Look supports ethical and responsible brands

Ethical and sustainable fashion: fashion fair trade is a production and distribution system that guarantees decent working conditions, fair wages and a reduced environmental impact, variables that are by no means taken for granted in a sector such as fashion, which is often among the most polluting and unfair.

 

Brands that adhere to this philosophy not only promote ecological and recyclable materials, but are also committed to maintaining transparent production fi lesions that respect the communities involved, where in many world scenarios production processes often involve the exploitation of female and child labour.


The values of fashion fair trade in footwear go through the adoption of a series of solutions, including

  • the use of sustainable materials that reduce environmental impact, such as the use of leather tanned without harmful substances, natural wool, cork and recycled rubber
  • ethical working conditions, with fair trade companies guaranteeing adequate wages, safety at work and respect for human rights.
  • low-impact production, with the adoption of eco-friendly technologies, waste reduction and the use of renewable energy as key pillars.
  • durability and quality, a fair trade and sustainable product is designed to last, thus reducing a consumerist “throwaway” attitude.

 

The NaturalLook brands lead the way when it comes to sustainability efforts:

 

FinnComfort: comfort and sustainability

The German brand, known for producing footwear with orthopaedic comfort, uses ecologically tanned leathers and soles designed for maximum durability. The company’s philosophy is geared towards foot well-being and quality craftsmanship.

 

Haflinger: The authenticity of natural wool

Haflinger uses virgin wool for the production of its shoes and slippers, ensuring a low environmental impact while guaranteeing comfort and breathability. The production process follows strict ethical standards.

 

Birkenstock: green icon

Birkenstock is a pioneer in sustainable fashion, using materials such as natural cork, latex and high-quality leather. The brand promotes a responsible approach to production, investing in renewable energy and reducing industrial waste.

 

KEEN: ecological innovation

KEEN stands for durable and sustainable outdoor and lifestyle footwear. The company is distinguished by the elimination of toxic substances from the production chain, the use of recycled materials and the implementation of social responsibility policies, which support local communities and promote environmental protection projects in different parts of the world.

 

EMU Australia: natural materials and ethical production

EMU Australia is known for using natural materials such as merino wool and sheepskin, which biodegrade without polluting. Ensuring ethical and responsible production, the company selects certified suppliers and adopts practices that reduce environmental impact. Thanks to their high quality, the shoes offer optimal comfort and thermoregulation and are durable, reducing the need for frequent replacement.

 

In definitive terms, why choose fair trade fashion?

Because buying products that respect its values means contributing to a fairer and more sustainable future. In this sense, the footwear distributed by NaturalLook guarantees not only contemporary style and maximum comfort, but also the security of a responsible purchase: investing in ethical fashion is a choice that is good for the planet and at the same time protects workers and consumers. A commitment to quality and environmental awareness that today are no longer a luxury but a necessity, to build a better future.