{"id":7917,"date":"2026-04-30T11:54:48","date_gmt":"2026-04-30T09:54:48","guid":{"rendered":"https:\/\/www.naturallook.it\/?p=7917"},"modified":"2026-04-30T12:12:56","modified_gmt":"2026-04-30T10:12:56","slug":"seek-by-keen","status":"publish","type":"post","link":"https:\/\/www.naturallook.it\/it\/blog\/seek-by-keen\/","title":{"rendered":"SEEK BY KEEN"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7917\" class=\"elementor elementor-7917\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-283cd352 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"283cd352\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4f387a\" data-id=\"c4f387a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1053d5d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1053d5d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-573e8ce1\" data-id=\"573e8ce1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43321a0 e-flex e-con-boxed e-con e-parent\" data-id=\"43321a0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccb30dc elementor-widget elementor-widget-image\" data-id=\"ccb30dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"387\" src=\"https:\/\/www.naturallook.it\/wp-content\/uploads\/2026\/04\/KEEN_Logo_10degrees_BW-1024x387.png\" class=\"attachment-large size-large wp-image-7922\" alt=\"\" srcset=\"https:\/\/www.naturallook.it\/wp-content\/uploads\/2026\/04\/KEEN_Logo_10degrees_BW-1024x387.png 1024w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2026\/04\/KEEN_Logo_10degrees_BW-300x113.png 300w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2026\/04\/KEEN_Logo_10degrees_BW-768x290.png 768w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2026\/04\/KEEN_Logo_10degrees_BW-1536x580.png 1536w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2026\/04\/KEEN_Logo_10degrees_BW.png 1609w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2906595f elementor-widget elementor-widget-text-editor\" data-id=\"2906595f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Nasce Seek, la scarpa da Trail Running che porta il comfort e la durabilit\u00e0 di KEEN nel mondo della corsa outdoor<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2682fbca elementor-widget elementor-widget-text-editor\" data-id=\"2682fbca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Il legame tra KEEN e il mondo della natura dura da oltre vent\u2019anni: il brand di Portland, infatti, produce calzature resistenti, comode e protettive, perfette per vivere l\u2019outdoor. Con la nuova scarpa Seek, KEEN &#8211; marchio distribuito da NaturalLook &#8211; porta il suo DNA nel mondo del Trail Running, alla fine di un approfondito periodo di prove durato quasi due anni che ha coinvolto un team di tester, che ha permesso di perfezionare geometrie e design attraverso numerosi prototipi. <br \/>Scopriamo di pi\u00f9 intorno al lancio della nuova Seek insieme a Sara Barbieri, Brand Manager di NaturalLook per KEEN Italia.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e2ed27 elementor-widget elementor-widget-text-editor\" data-id=\"74e2ed27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sara, cosa ha spinto KEEN a portare nel Trail la sua esperienza nelle calzature outdoor?<\/strong><\/p><p>KEEN in realt\u00e0 nasce gi\u00e0 nel mondo outdoor e da oltre vent\u2019anni sviluppa prodotti pensati per vivere la natura in modo autentico e responsabile.<br \/>Negli ultimi anni abbiamo osservato una crescita importante della community del Trail Running, composta da persone che cercano non solo performance, ma anche connessione con l\u2019ambiente e con gli altri. Entrare nel Trail \u00e8 stato quindi un passo naturale. L\u2019obiettivo del brand non \u00e8 semplicemente aggiungere una scarpa da corsa al catalogo, ma portare nel Trail Running ci\u00f2 che da sempre ci caratterizza: comfort, protezione, durabilit\u00e0 e un approccio pi\u00f9 consapevole all\u2019outdoor.<\/p><p><strong>Quello del Trail Running \u00e8 un comparto molto affollato, con aziende che da decenni sviluppano tecnologie e materiali. KEEN come pensa di ritagliarsi uno spazio?<\/strong><\/p><p>U\u00c8 vero, il Trail Running \u00e8 oggi uno dei segmenti pi\u00f9 competitivi dell\u2019outdoor. Per questo KEEN non ha l\u2019obiettivo di inseguire i brand storicamente pi\u00f9 orientati alla performance pura. Il nostro approccio \u00e8 leggermente diverso: vogliamo parlare a chi vive il Trail Running come esperienza outdoor a 360\u00b0, non solo come prestazione sportiva. Molti runner cercano una scarpa affidabile, protettiva e confortevole anche sulle lunghe distanze e su terreni tecnici, senza rinunciare a versatilit\u00e0 e durabilit\u00e0. In questo senso KEEN porta nel Trail la propria eredit\u00e0 outdoor, costruita su anni di esperienza nello sviluppo di calzature robuste e pensate per affrontare ambienti naturali diversi.<\/p><p><strong>Quali sono i <\/strong><strong><em>plus<\/em><\/strong><strong> che distinguono la Seek e che la faranno apprezzare dalla community dei trail runners?<\/strong><\/p><p>La Seek \u00e8 stata progettata per rispondere alle esigenze di chi corre lunghe distanze, e pretende quindi comfort e protezione. Tra i suoi punti di forza ci sono protezione e affidabilit\u00e0, elementi da sempre nel DNA KEEN, oltre a un comfort immediato, che permette di correre a lungo senza pensieri. Senza contare la durabilit\u00e0, un aspetto importantissimo per chi pratica attivit\u00e0 outdoor con regolarit\u00e0.<\/p><p><strong>Sono previste attivit\u00e0 di marketing o comunicazione per far conoscere il prodotto? Quali mercati pensate saranno pi\u00f9 ricettivi<\/strong><strong>?<\/strong><\/p><p>Il lancio sar\u00e0 supportato da diverse attivit\u00e0 di comunicazione e community engagement. L\u2019idea \u00e8 quella di lavorare soprattutto con la community Trail, attraverso test di prodotto, Run events e collaborazioni con runner e gruppi locali. Questo approccio riflette il modo in cui KEEN preferisce costruire il rapporto con il proprio pubblico: partendo dall\u2019esperienza reale sul campo.<\/p><p>A livello geografico il Trail Running \u00e8 molto forte sia negli Stati Uniti sia in Europa, con mercati come Italia, Francia e Germania particolarmente dinamici. Ci aspettiamo quindi una buona risposta in entrambe le aree.<\/p><p><strong>Per quanto riguarda il posizionamento, la Seek sar\u00e0 percepita come un prodotto premium? Quanto coster\u00e0 in Italia?<\/strong><\/p><p>Seek si posiziona nella fascia medio-alta del mercato Trail Running. L\u2019obiettivo non \u00e8 creare un prodotto di nicchia, ma offrire una scarpa con un livello di qualit\u00e0, comfort e durabilit\u00e0 coerente con i valori del brand. Il prezzo per il mercato italiano sar\u00e0 di 180 euro.<\/p><p><strong>Dove sar\u00e0 possibile acquistarle?<\/strong><\/p><p>La Seek sar\u00e0 disponibile presso una selezione di negozi specializzati outdoor e running, oltre che attraverso i canali online del brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2af3a9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2af3a9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8443114\" data-id=\"8443114\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e040ca5 e-grid e-con-full e-con e-parent\" data-id=\"e040ca5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-592579e elementor-widget elementor-widget-image\" data-id=\"592579e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.naturallook.it\/wp-content\/uploads\/2026\/04\/Keen_Seek_teaser_1.jpg\" class=\"attachment-large size-large wp-image-7926\" alt=\"\" srcset=\"https:\/\/www.naturallook.it\/wp-content\/uploads\/2026\/04\/Keen_Seek_teaser_1.jpg 500w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2026\/04\/Keen_Seek_teaser_1-250x300.jpg 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d27b43f elementor-widget elementor-widget-image\" data-id=\"d27b43f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.naturallook.it\/wp-content\/uploads\/2026\/04\/Keen_Seek_teaser_2.jpg\" class=\"attachment-large size-large wp-image-7929\" alt=\"\" srcset=\"https:\/\/www.naturallook.it\/wp-content\/uploads\/2026\/04\/Keen_Seek_teaser_2.jpg 500w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2026\/04\/Keen_Seek_teaser_2-250x300.jpg 250w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-350f4a1 e-flex e-con-boxed e-con e-parent\" data-id=\"350f4a1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a101fce elementor-widget elementor-widget-image\" data-id=\"a101fce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/www.naturallook.it\/wp-content\/uploads\/2026\/04\/Keen_Seek_teaser_big-1024x540.jpg\" class=\"attachment-large size-large wp-image-7932\" alt=\"\" srcset=\"https:\/\/www.naturallook.it\/wp-content\/uploads\/2026\/04\/Keen_Seek_teaser_big-1024x540.jpg 1024w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2026\/04\/Keen_Seek_teaser_big-300x158.jpg 300w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2026\/04\/Keen_Seek_teaser_big-768x405.jpg 768w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2026\/04\/Keen_Seek_teaser_big.jpg 1042w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-373028fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"373028fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-142f22e9\" data-id=\"142f22e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50f6aae5 elementor-widget elementor-widget-post-info\" data-id=\"50f6aae5\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-89f0d2d elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.naturallook.it\/it\/blog\/2026\/04\/30\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Aprile 30, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12ffe690 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12ffe690\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2596945a\" data-id=\"2596945a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fa43fec elementor-widget elementor-widget-post-navigation\" data-id=\"1fa43fec\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.naturallook.it\/it\/blog\/emu-australia-nelle-dolomiti\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-angle-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Precedente<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">zur\u00fcck<\/span><span class=\"post-navigation__prev--title\">EMU AUSTRALIA NELLE DOLOMITI<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nasce Seek, la scarpa da Trail Running che porta il comfort e la durabilit\u00e0 di KEEN nel mondo della corsa outdoor Il legame tra KEEN e il mondo della natura dura da oltre vent\u2019anni: il brand di Portland, infatti, produce calzature resistenti, comode e protettive, perfette per vivere l\u2019outdoor. Con la nuova scarpa Seek, KEEN &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.naturallook.it\/it\/blog\/seek-by-keen\/\"> <span class=\"screen-reader-text\">SEEK BY KEEN<\/span> Leggi altro &raquo;<\/a><\/p>\n","protected":false},"author":4,"featured_media":7918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-7917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEEK BY KEEN - Naturallook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naturallook.it\/it\/blog\/seek-by-keen\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEEK BY KEEN - Naturallook\" \/>\n<meta property=\"og:description\" content=\"Nasce Seek, la scarpa da Trail Running che porta il comfort e la durabilit\u00e0 di KEEN nel mondo della corsa outdoor Il legame tra KEEN e il mondo della natura dura da oltre vent\u2019anni: il brand di Portland, infatti, produce calzature resistenti, comode e protettive, perfette per vivere l\u2019outdoor. 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