{"id":2633,"date":"2021-07-20T19:47:15","date_gmt":"2021-07-20T17:47:15","guid":{"rendered":"https:\/\/naturallook.kinsta.cloud\/?p=2633"},"modified":"2021-11-19T12:07:07","modified_gmt":"2021-11-19T11:07:07","slug":"struttura-aziendale","status":"publish","type":"post","link":"https:\/\/www.naturallook.it\/it\/blog\/struttura-aziendale\/","title":{"rendered":"Gli elementi della brand experience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2633\" class=\"elementor elementor-2633\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25ae7033 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"25ae7033\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-769bc030\" data-id=\"769bc030\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f4a281a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f4a281a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6907b49b\" data-id=\"6907b49b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7314370 elementor-widget elementor-widget-text-editor\" data-id=\"7314370\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Gli elementi della brand experience<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-654d647 elementor-widget elementor-widget-text-editor\" data-id=\"654d647\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Quando i negozi multibrand personalizzati diventano parte dell\u2019esperienza<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-205e215d elementor-widget elementor-widget-text-editor\" data-id=\"205e215d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Un ambiente originale e studiato per rappresentare al meglio il marchio, un team di vendita competente e un\u2019atmosfera carica di positivit\u00e0 trasformano lo shopping in una brand experience.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3161be56 elementor-widget elementor-widget-text-editor\" data-id=\"3161be56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il web e il suo potenziato grado di fruibilit\u00e0 consentono ai consumatori di attingere molto rapidamente alle informazioni del brand e sugli articoli che desiderano acquistare. Pertanto quando scelgono di recarsi nel punto vendita anzich\u00e9 ordinare online, si aspettano di sentirsi appagati in tutti quegli aspetti emozionali che la piattaforma digitale non pu\u00f2 fornire e di poter contare su una consulenza cortese, specializzata e personalizzata, il valore aggiunto che permette la fidelizzazione del cliente.<\/p><p>\u00a0<\/p><p>Il punto vendita non si propone dunque come semplice incentivo all\u2019acquisto, ma diventa il luogo dove il consumatore percepisce appieno i valori del brand, il suo posizionamento e la sua visione. In questo modo lo store diventa lo spazio reale in cui si concretizza il marketing esperienziale. \u2028<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c8d3587 elementor-widget elementor-widget-image\" data-id=\"1c8d3587\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/07\/Gescha\u0308ftseinrichtung-Foto_900x600.jpg\" class=\"attachment-full size-full wp-image-1973\" alt=\"\" srcset=\"https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/07\/Gescha\u0308ftseinrichtung-Foto_900x600.jpg 900w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/07\/Gescha\u0308ftseinrichtung-Foto_900x600-300x200.jpg 300w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/07\/Gescha\u0308ftseinrichtung-Foto_900x600-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-226a8a9e elementor-widget elementor-widget-text-editor\" data-id=\"226a8a9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>La strategia di NaturalLook\u2028<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a61033b elementor-widget elementor-widget-text-editor\" data-id=\"4a61033b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ogni brand, per rispettare la propria corporate identity, la segmentazione distributiva del prodotto, il territorio e le esigenze del cliente, deve sviluppare una strategia di marketing il pi\u00f9 trasversale possibile. NaturalLook, azienda bolzanina che dal 1974 distribuisce in tutta Italia brand di calzature conosciuti in tutto il mondo, per assicurare un\u2019esperienza di marca di valore ha ideato una strategia che si fonda sui seguenti elementi:\u2028<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76d28993 elementor-widget elementor-widget-text-editor\" data-id=\"76d28993\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Concept Store:<\/strong> il negozio ibrido passa da point of sale a point of meeting, permettendo di posizionare il brand in rinomate boutique di calzature e abbigliamento.\u2028<\/li><li><strong>Installazioni pop-up:<\/strong> questa strategia di marketing consente di aumentare la brand awareness in importanti department store nelle principali citt\u00e0 italiane.\u2028<\/li><li><strong>Shop in shop modulari:<\/strong> questa tipologia di punto vendita permette di avvicinare il consumatore al prodotto grazie al rivenditore competente e un\u2019esposizione pulita.<\/li><li><strong>Formazione B2B:<\/strong> NaturalLook sta sviluppando una piattaforma di e-learning dedicata al rivenditore e al personale di vendita al fine di migliorare la shopping experience.\u2028<\/li><li><strong>Category Management:<\/strong> gli elementi d\u2019arredo modulari permettono di adattare logiche di Category Management, considerando sia le variabili stagionalit\u00e0 che le linee di prodotto. <\/li><li><strong>Partnership duratura con i rivenditori:<\/strong> perch\u00e9 l\u2019esperienza di marca risulti positiva \u00e8 di cruciale importanza conoscere le attuali dinamiche economiche nel settore del commercio al dettaglio e le esigenze dei rivenditori e instaurare con loro un rapporto di fiducia.\u2028<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1daf8ef0 elementor-widget elementor-widget-image\" data-id=\"1daf8ef0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/07\/Gescha\u0308ftseinrichtung-Foto_2_900x600-683x1024.jpg\" class=\"attachment-large size-large wp-image-1970\" alt=\"\" srcset=\"https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/07\/Gescha\u0308ftseinrichtung-Foto_2_900x600-683x1024.jpg 683w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/07\/Gescha\u0308ftseinrichtung-Foto_2_900x600-200x300.jpg 200w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/07\/Gescha\u0308ftseinrichtung-Foto_2_900x600-768x1151.jpg 768w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/07\/Gescha\u0308ftseinrichtung-Foto_2_900x600.jpg 900w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-240f2a4 elementor-widget elementor-widget-text-editor\" data-id=\"240f2a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Case study: il design dei negozi BIRKENSTOCK<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b77c53a elementor-widget elementor-widget-text-editor\" data-id=\"6b77c53a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Grazie alla continua ascesa del brand germanico, tra il 2020 e il 2021 NaturalLook, in collaborazione con rinomati studi di design, ha creato 15 Shop in Shop, 3 Installazioni e 1 Concept Store con l\u2019obiettivo di rappresentare al meglio il marchio BIRKENSTOCK sul mercato italiano. Gli interior designer hanno sviluppato arredi modulari dalle linee pulite con lo scopo di spostare tutta l\u2019attenzione sull\u2019essenziale: il sandalo BIRKENSTOCK \u00e8 esposto in modo pulito e ordinato. L\u2019impressione visiva complessiva \u00e8 determinata dall\u2019uso di colori naturali. Le tonalit\u00e0 cromatiche alternate e le grandi immagini stampate su fogli magnetici rappresentano il modo di approcciarsi alla vita del brand, la stagione e il genere a cui il prodotto \u00e8 riferito e sono adottate in funzione del Category Management. Inoltre l\u2019area green con piante sottolinea il legame del brand con la natura, mentre l\u2019area heritage presenta la storia aziendale e l\u2019idea del plantare BIRKENSTOCK.\u2028<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1858124 elementor-widget elementor-widget-text-editor\" data-id=\"1858124\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Da shopping a brand experience<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-436353cf elementor-widget elementor-widget-text-editor\" data-id=\"436353cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per riuscire a costruire una brand experience di alto livello \u00e8 necessario dunque che la brand image e la brand identity siano ben delineate e che il consumatore finale sia in grado di riconoscerle all\u2019istante appena entra nel negozio. Inoltre sono indispensabili una conoscenza approfondita del mercato, logiche di flusso nel punto vendita, competenze di interior design nel retail e un\u2019ottima relazione con il rivenditore. L&#8217;interazione di questi elementi determina il passaggio da semplice acquisto a una esperienza di marca completa e appagante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e25cfd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e25cfd3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61390280\" data-id=\"61390280\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18d3093 elementor-widget elementor-widget-post-info\" data-id=\"18d3093\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-89f0d2d elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.naturallook.it\/it\/blog\/2021\/07\/20\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Luglio 20, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5e46a80 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.naturallook.it\/it\/blog\/author\/gernot\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tGernot\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37de3de8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37de3de8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39767766\" data-id=\"39767766\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27ef06e0 elementor-widget elementor-widget-post-navigation\" data-id=\"27ef06e0\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.naturallook.it\/it\/blog\/scarpe-sane\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">avanti<\/span><span class=\"post-navigation__next--title\">Per i piedi solo il meglio!\u2028<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i class=\"fa fa-angle-right\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Successivo<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d08834d elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d08834d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f942bc4\" data-id=\"f942bc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfd0b39 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cfd0b39\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d29dec4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d29dec4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-25a4dfc\" data-id=\"25a4dfc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-72b98c3\" data-id=\"72b98c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1df11d4 elementor-widget elementor-widget-text-editor\" data-id=\"1df11d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ISCRIVITI ALLA NEWSLETTER<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce9ee89 form-custom elementor-widget elementor-widget-shortcode\" data-id=\"ce9ee89\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2462-o1\" lang=\"de-DE\" dir=\"ltr\" data-wpcf7-id=\"2462\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/it\/wp-json\/wp\/v2\/posts\/2633#wpcf7-f2462-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktformular\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"2462\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"de_DE\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2462-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"nl-contact newsletter\">\n\t<div class=\"row1\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"gender\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"gender\"><option 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individuali.*<\/span><\/label><\/span><\/span><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Abbonati\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-67215ab\" data-id=\"67215ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gli elementi della brand experience Quando i negozi multibrand personalizzati diventano parte dell\u2019esperienza Un ambiente originale e studiato per rappresentare al meglio il marchio, un team di vendita competente e un\u2019atmosfera carica di positivit\u00e0 trasformano lo shopping in una brand experience. Il web e il suo potenziato grado di fruibilit\u00e0 consentono ai consumatori di attingere &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.naturallook.it\/it\/blog\/struttura-aziendale\/\"> <span class=\"screen-reader-text\">Gli elementi della brand experience<\/span> Leggi altro &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gli elementi della brand experience - Naturallook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naturallook.it\/de\/blog\/geschaeftseinrichtung\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gli elementi della brand experience - Naturallook\" \/>\n<meta property=\"og:description\" content=\"Gli elementi della brand experience Quando i negozi multibrand personalizzati diventano parte dell\u2019esperienza Un ambiente originale e studiato per rappresentare al meglio il marchio, un team di vendita competente e un\u2019atmosfera carica di positivit\u00e0 trasformano lo shopping in una brand experience. 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