{"id":3744,"date":"2021-12-14T09:38:06","date_gmt":"2021-12-14T08:38:06","guid":{"rendered":"https:\/\/www.naturallook.it\/?p=3744"},"modified":"2021-12-14T14:25:31","modified_gmt":"2021-12-14T13:25:31","slug":"from-eco-sandals-to-fashion-statement","status":"publish","type":"post","link":"https:\/\/www.naturallook.it\/en\/blog\/from-eco-sandals-to-fashion-statement\/","title":{"rendered":"From eco-sandals to fashion statement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3744\" class=\"elementor elementor-3744\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-765bbbfd elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"765bbbfd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e5cc217\" data-id=\"2e5cc217\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3097022f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3097022f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29faf53b\" data-id=\"29faf53b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-461e2886 elementor-widget elementor-widget-text-editor\" data-id=\"461e2886\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>From eco-sandals to fashion statement<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78bd81bb elementor-widget elementor-widget-text-editor\" data-id=\"78bd81bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>How health shoes entered the fashion world<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7e029c elementor-widget elementor-widget-text-editor\" data-id=\"1b7e029c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Good things, as we all know, come to those who wait. And so it was with the success of the anatomical health shoes that NaturalLook has been selling since the company was founded back in 1974:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1624f77a elementor-widget elementor-widget-text-editor\" data-id=\"1624f77a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>just a few years later, in the mid-1980s, the South Tyrolean market celebrated its first Birkenstock fans thanks to the\u00a0<span style=\"font-weight: bold; letter-spacing: 0.4px;\"><span style=\"text-decoration-line: underline;\"><a style=\"outline: 0px;\" href=\"http:\/\/www.pediform.bz.it\/\" target=\"_blank\" rel=\"noopener\">specialist shoe shop Pediform<\/a><\/span><\/span>. Especially in the main city of Bozen, people \u2013 even the Italian residents \u2013 waxed enthusiastic about these sandals. And, even if many buyers only wore them between their own four walls, this first step was already becoming a trend. In the rest of fashion-conscious Italy, however, the breakthrough was still a long way off.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28eff0bd elementor-widget elementor-widget-text-editor\" data-id=\"28eff0bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>A wonderful feeling of well-being<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f6827 elementor-widget elementor-widget-text-editor\" data-id=\"8f6827\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For many Birkenstock customers, the ergonomic footbed and resulting feeling of well-being were initially decisive when making a purchase. They could relieve or avoid health complaints altogether, even if it meant that utility trumped aesthetics.\u00a0<\/p><p>\u00a0<\/p><p>This is no longer the case, however: many health shoes pick up on current trends, especially since NaturalLook began to lobby Birkenstock in this regard. In the early 1990s, these efforts bore fruit \u2013 not least because the fashion industry suddenly became interested in health shoes. Starting in the USA, these comfort shoes \u2013 until then derided as \u201ceco-slippers\u201d \u2013 gained fashion status through new, colourful collections, with Birkenstock in particular combining with high-end brands such as Gucci, Prada and others. In Italy itself, in 1992 the Fendi fashion label sent its models onto the catwalk wearing Birkenstock sandals. Sales increased once more and, two years later, a new peak in sales was reached.\u00a0<\/p><p>In 2007 no fewer than 366,355 pairs were sold in Italy, once mocked as \u201csandals that would never sell in Italy\u201d. And today? In 2021 the number of health shoes sold was higher still for brands such as<span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); letter-spacing: var( --e-global-typography-text-letter-spacing );\">\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-decoration-line: underline;\"><strong><a href=\"https:\/\/www.birkenstock.com\/it\" target=\"_blank\" rel=\"noopener\">Birkenstock<\/a><\/strong><\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); letter-spacing: var( --e-global-typography-text-letter-spacing );\">, <\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-decoration-line: underline;\"><strong><a href=\"https:\/\/www.finncomfort.it\/\" target=\"_blank\" rel=\"noopener\">Finn Comfort<\/a><\/strong><\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); letter-spacing: var( --e-global-typography-text-letter-spacing );\">, <\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-decoration-line: underline;\"><strong><a href=\"https:\/\/www.haflingershoes.it\/\" target=\"_blank\" rel=\"noopener\">Haflinger<\/a><\/strong><\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); letter-spacing: var( --e-global-typography-text-letter-spacing );\"> and\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-decoration-line: underline;\"><a href=\"https:\/\/lointsofholland.com\/it\" target=\"_blank\" rel=\"noopener\"><strong>Loints of Holland<\/strong><\/a><\/span><span style=\"font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); letter-spacing: var( --e-global-typography-text-letter-spacing );\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2184c2 elementor-widget elementor-widget-image\" data-id=\"d2184c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"1152\" src=\"https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/12\/Design-ohne-Titel-1536x1152.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-3718\" alt=\"\" srcset=\"https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/12\/Design-ohne-Titel-1536x1152.png 1536w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/12\/Design-ohne-Titel-300x225.png 300w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/12\/Design-ohne-Titel-1024x768.png 1024w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/12\/Design-ohne-Titel-768x576.png 768w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/12\/Design-ohne-Titel.png 2000w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28a19770 elementor-widget elementor-widget-text-editor\" data-id=\"28a19770\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Trends vs. personality<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d05d670 elementor-widget elementor-widget-text-editor\" data-id=\"2d05d670\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Birkenstocks are now available in all colours, with patterns, glitter and even the modish metallic look \u2013 for many wearers they are as much a part of their personal wardrobe as their jeans or little black number. NaturalLook is not concerned that trends are fleeting, however: \u201cBirkenstock is an honest product and comfort is its main selling point\u201d, says NaturalLook\u2019s <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.naturallook.it\/en\/blog\/a-portrait-of-naturallook-sales-director-roland-nicolussi\/\">sales manager Roland Nicolussi<\/a><\/strong><\/span>.<\/p><p>For health shoe buyers, authenticity and naturalness as a whole play a significant role, according to a survey conducted by the international research institute Sinus Sociovisions: irrespective of their social or personal status, and regardless of social class, participants stated that values such as humanity, tolerance, social justice, environmental protection and peace were important to them. A large majority of respondents also gave travel and fashion as personal interests, rated self-fulfilment and harmony as important life goals, and stated that they preferred authentic, natural, high-quality products.\u00a0<\/p><p>For them, health sandals thus embody all of the following: a love for nature and quality, well-being and health, and the courage to show character.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4561caf5 elementor-widget elementor-widget-text-editor\" data-id=\"4561caf5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Come as you are!\u00a0<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3072d597 elementor-widget elementor-widget-text-editor\" data-id=\"3072d597\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Birkenstocks and similar are no longer just for wearing at home, or for caregivers and old hippies: young and old, fashionistas and nature enthusiasts alike all love these comfortable sandals. Men wear them with rolled-up trousers or Bermuda shorts and a loose summer shirt, while women combine them with an airy summer dress or jeans \u2013 in bright pink, delicate ros\u00e9 or an eye-catching leopard print.&nbsp;<\/p>\n<p><\/p>\n<p>Fashion is no longer simply an expression of current trends, but rather of our own personalities, meaning that there are no longer any (fashionable) limits to your own taste \u2013 or your own sense of well-being.&nbsp;<\/p>\n<p><\/p>\n<p><em><br><\/em><\/p><p><em><br><\/em><\/p><p><em><br><\/em><\/p><p><em>Source:&nbsp;<\/em><\/p>\n<p><em>\u201cBirkenstock \u2013 a success story\u201d&nbsp;<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70bf5558 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70bf5558\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f7ef542\" data-id=\"3f7ef542\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e5a5fd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e5a5fd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-765a305c\" data-id=\"765a305c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7593f2fa elementor-widget elementor-widget-post-navigation\" data-id=\"7593f2fa\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.naturallook.it\/en\/blog\/a-portrait-of-naturallook-sales-director-roland-nicolussi\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-angle-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">back<\/span><span class=\"post-navigation__prev--title\">A portrait of NaturalLook sales director Roland 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And so it was with the success of the anatomical health shoes that NaturalLook has been selling since the company was founded back in 1974: just a few years later, in the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.naturallook.it\/en\/blog\/from-eco-sandals-to-fashion-statement\/\"> <span class=\"screen-reader-text\">From eco-sandals to fashion statement<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":3722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-3744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From eco-sandals to fashion statement - Naturallook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naturallook.it\/de\/blog\/von-der-oekosandale-zum-mode-statement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From eco-sandals to fashion statement - Naturallook\" \/>\n<meta property=\"og:description\" content=\"From eco-sandals to fashion statement How health shoes entered the fashion world Good things, as we all know, come to those who wait. 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