{"id":2844,"date":"2021-10-14T15:00:49","date_gmt":"2021-10-14T13:00:49","guid":{"rendered":"https:\/\/naturallook.kinsta.cloud\/?p=2844"},"modified":"2021-10-15T13:29:51","modified_gmt":"2021-10-15T11:29:51","slug":"brand-experience","status":"publish","type":"post","link":"https:\/\/www.naturallook.it\/en\/blog\/brand-experience\/","title":{"rendered":"Brand Experience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2844\" class=\"elementor elementor-2844\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25ae7033 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"25ae7033\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-769bc030\" data-id=\"769bc030\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f4a281a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f4a281a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6907b49b\" data-id=\"6907b49b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7314370 elementor-widget elementor-widget-text-editor\" data-id=\"7314370\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>\u2028The elements of a brand experience:<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-654d647 elementor-widget elementor-widget-text-editor\" data-id=\"654d647\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>when multi-brand shops become an experience. <\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-205e215d elementor-widget elementor-widget-text-editor\" data-id=\"205e215d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>An original, carefully designed ambience that best reflects the brand, a competent sales team and an all-round positive atmosphere together have the power to transform shopping into an experience.<br \/><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3161be56 elementor-widget elementor-widget-text-editor\" data-id=\"3161be56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The always-on internet means that today\u2019s consumers can obtain important information on a brand or an article in just a few clicks. And it is precisely for this reason that a visit to a point of sale must meet all the emotional expectations that online shopping cannot \u2013 offering courteous, professional and at the same time personal and specialist advice. These are the factors that are crucial for customer loyalty.<\/p><p>\u00a0<\/p><p>The point of sale is therefore more than a simple incentive to buy \u2013 it is now a place where consumers can really get to know a brand, its positioning and its vision. A store, so to speak, manifests the experience of a brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c8d3587 elementor-widget elementor-widget-image\" data-id=\"1c8d3587\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/07\/Gescha\u0308ftseinrichtung-Foto_900x600.jpg\" class=\"attachment-full size-full wp-image-1973\" alt=\"\" srcset=\"https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/07\/Gescha\u0308ftseinrichtung-Foto_900x600.jpg 900w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/07\/Gescha\u0308ftseinrichtung-Foto_900x600-300x200.jpg 300w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/07\/Gescha\u0308ftseinrichtung-Foto_900x600-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-226a8a9e elementor-widget elementor-widget-text-editor\" data-id=\"226a8a9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>The NaturalLook strategy<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a61033b elementor-widget elementor-widget-text-editor\" data-id=\"4a61033b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The corporate identity, market distribution of a product, target area and customer requirements are a brand\u2019s decisive key factors, so the broadest possible marketing strategy is therefore required to take them into account. NaturalLook was founded in Bozen in 1974 and distributes world-famous shoe brands in Italy. To guarantee a high-quality brand experience, the company has now developed a strategy based upon the following elements:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76d28993 elementor-widget elementor-widget-text-editor\" data-id=\"76d28993\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Concept store:<\/strong> The \u201chybrid store\u201d combines all the advantages of a point of sale with those of a meeting place, meaning brands can be positioned in high-profile shoe and fashion stores.<\/li><li><strong>Pop-up installations:<\/strong> this strategy increases brand awareness in leading department stores in Italy\u2019s major cities.<\/li><li><strong>Shop-in-shop:<\/strong> this is a modular system that allows the product to be highlighted in-store in an appealing way, at the same time ensuring competent advice can be provided by the resellers.<\/li><li><strong>B2B:<\/strong> NaturalLook is working on an e-learning platform to provide resellers with the knowledge that they need to further improve the shopping experience for consumers.<\/li><li><strong>Category management:<\/strong> modular furnishing elements permit seasonal and product-specific factors to be incorporated into the presentation.<\/li><li><strong>Long-term partnerships with resellers:<\/strong> it is crucial for achieving the most positive brand experience to have a thorough knowledge of both the current economic dynamics in the retail sector and the requirements of resellers, and to establish a business relationship based upon trust.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1daf8ef0 elementor-widget elementor-widget-image\" data-id=\"1daf8ef0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/07\/Gescha\u0308ftseinrichtung-Foto_2_900x600-683x1024.jpg\" class=\"attachment-large size-large wp-image-1970\" alt=\"\" srcset=\"https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/07\/Gescha\u0308ftseinrichtung-Foto_2_900x600-683x1024.jpg 683w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/07\/Gescha\u0308ftseinrichtung-Foto_2_900x600-200x300.jpg 200w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/07\/Gescha\u0308ftseinrichtung-Foto_2_900x600-768x1151.jpg 768w, https:\/\/www.naturallook.it\/wp-content\/uploads\/2021\/07\/Gescha\u0308ftseinrichtung-Foto_2_900x600.jpg 900w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-240f2a4 elementor-widget elementor-widget-text-editor\" data-id=\"240f2a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Case study: the design of the BIRKENSTOCK sales points<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b77c53a elementor-widget elementor-widget-text-editor\" data-id=\"6b77c53a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 2020 and 2021, the continuous rise of the German BIRKENSTOCK brand led NaturalLook, working with renowned design studios, to realise 15 shop-in-shops, 3 pop-up installations and a concept store, thus (re)presenting the brand on the Italian market in an authentic, impressive way. The modular furniture, developed by interior designers, boasts a discreet, straight-line style and focuses on the essential: the BIRKENSTOCK sandal. First impressions are dominated by natural colours, while both the colour scheme and the large images, printed on magnetic film, represent the company\u2019s philosophy as well as the season and type of product \u2013 all according to the principle of category management. A \u201cgreen corner\u201d containing various plants also underlines the brand\u2019s closeness to nature, while a heritage area relates the history and development of the company. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1858124 elementor-widget elementor-widget-text-editor\" data-id=\"1858124\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>From shopping to brand experience<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-436353cf elementor-widget elementor-widget-text-editor\" data-id=\"436353cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A high-quality brand experience therefore also demands a clearly defined brand image and a meaningful brand identity that consumers will immediately (again) recognise when entering a store. A precise knowledge of the market, a smart division of sales areas to gently guide customers through the store, expertise in interior design in the retail trade and an excellent relationship with resellers are also indispensable elements. The interplay of all these factors will determine whether the customer has a simple buying moment \u2013 or enjoys a fulfilling brand experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e25cfd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e25cfd3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61390280\" data-id=\"61390280\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18d3093 elementor-widget elementor-widget-post-info\" data-id=\"18d3093\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-89f0d2d elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.naturallook.it\/en\/blog\/2021\/10\/14\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>October 14, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5e46a80 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.naturallook.it\/en\/blog\/author\/gernot\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tGernot\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37de3de8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37de3de8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39767766\" data-id=\"39767766\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27ef06e0 elementor-widget elementor-widget-post-navigation\" data-id=\"27ef06e0\" 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type=\"checkbox\" name=\"checkbox-agree_to_profile[]\" value=\"I agree to the creation of a customer profile in order to receive individual information.*\" \/><span class=\"wpcf7-list-item-label\">I agree to the creation of a customer profile in order to receive individual information.*<\/span><\/label><\/span><\/span><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Sign up\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-22b0084d\" data-id=\"22b0084d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u2028The elements of a brand experience: when multi-brand shops become an experience. An original, carefully designed ambience that best reflects the brand, a competent sales team and an all-round positive atmosphere together have the power to transform shopping into an experience. The always-on internet means that today\u2019s consumers can obtain important information on a brand &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.naturallook.it\/en\/blog\/brand-experience\/\"> <span class=\"screen-reader-text\">Brand Experience<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-2844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Experience - Naturallook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naturallook.it\/de\/blog\/geschaeftseinrichtung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Experience - Naturallook\" \/>\n<meta property=\"og:description\" content=\"\u2028The elements of a brand experience: when multi-brand shops become an experience. 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